Anita Roddick

Quotes: Anita Roddick

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  • Anita Roddick
    Anita Roddick
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    All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.
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    At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
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    But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
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    But the minute we went public on the stock market, which is how our wealth was created, it was no longer how many people you employed, it was how much you were worth and how much your company was worth.
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    Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
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    I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently... This business creed, sadly, seems long forgotten.
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    I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.
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    I didn't go to business school, didn't care about financial stuff and the stock market.
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    I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.
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    I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
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    If I can't do something for the public good, what the hell am I doing?
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    If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management.
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    If you do things well, do them better. Be daring, be first, be different, be just.
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    If you think you're too small to have an impact, try going to bed with a mosquito.
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    Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.
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