Avi Arad

Quotes: Avi Arad

Quotes 1 till 14 of 14.

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    At the same time, as you know, unless you are a comic book reader, Daredevil is not a known thing.
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    But the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire.
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    For me, the toughest thing for kids to deal with is when the parents are fighting. It's not violence on them - it's the feeling of violence in the family.
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    I love Daredevil. I thought it was enjoyable. Okay? There were critical issues with it, and that's why I wear black, some people wear red - we are entitled to our opinions.
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    I think well-read people - the world is open to them.
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    Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books.
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    Listen, people like Brian Bendis did great things for comic readers, great things for comic readers.
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    No one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes.
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    Obviously, CGI in the last ten years has gone through such leaps and bounds that today, people are looking for these kinds of movies to wow audiences with technology.
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    On the first movie we got good reviews, but we were still dealing with genre stuff. It's going away. Judge the movie - is it a good one or a bad one? We know we made a great movie and it's being judged for just being a good film.
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    Once we got over the origin story, we could really delve deeper into their lives and characters and angst. So this movie actually has more heart, more humor.
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    The other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains.
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    We love Cyclops and as you know, we love James. It's a great team and we'll continue the team, obviously.
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    When you get to know me, I don't despair - I just get up, clean up, and start again.
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