David Ogilvy

American businessman, Advertising Expert

Lived from: 1911-

Category: Economists and businessmen

Quotes: David Ogilvy

Quotes 1 till 14 of 14.

1
  • David Ogilvy
    David Ogilvy
    - +
     0
    A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
  • David Ogilvy
    David Ogilvy
    - +
     0
    I always said that mega-mergers were for megalomaniacs.
  • David Ogilvy
    David Ogilvy
    - +
     0
    I do not regard advertising as entertainment or an art form, but as a medium of information.

  • David Ogilvy
    David Ogilvy
    - +
     0
    I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
  • David Ogilvy
    David Ogilvy
    - +
     0
    If each of us hires people smaller than we are, we shall become a company of dwarfs.
  • David Ogilvy
    David Ogilvy
    - +
     0
    If it doesn't sell, it isn't creative.
  • David Ogilvy
    David Ogilvy
    - +
     0
    In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
  • David Ogilvy
    David Ogilvy
    - +
     0
    Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
  • David Ogilvy
    David Ogilvy
    - +
     0
    The consumer isn't a moron. She is your wife.
  • David Ogilvy
    David Ogilvy
    - +
     0
    The more informative your advertising, the more persuasive it will be.

  • David Ogilvy
    David Ogilvy
    - +
     0
    The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
  • David Ogilvy
    David Ogilvy
    - +
     0
    The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
  • David Ogilvy
    David Ogilvy
    - +
     0
    The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
  • David Ogilvy
    David Ogilvy
    - +
     0
    What you say in advertising is more important than how you say it.
1