Quotes by Marshall Mcluhan
Quotes 1 till 15 of 39.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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A successful book cannot afford to be more than ten percent new.
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Ads are the cave art of the twentieth century.
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Advertising is the greatest art form of the twentieth century.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
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Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen.
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As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
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Darkness is to space what silence is to sound, i.e., the interval.
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Diaper backward spells repaid. Think about it.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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